The platform is rolling out a updated setting that allows them to reduce the amount of AI-created content appearing in their streams. This initiative comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.
The new functionality is being tested over the following weeks before a widespread rollout. This shift coincides with a rise in AI content, driven by new AI video creators.
Recent reports that approximately a tenth of the most rapidly expanding video streams on a competing service primarily display AI-generated videos. A significant portion of this material is classified as “AI slop”, a label for substandard, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, including digital art to science explainers, and we want to offer the community the option to see more or less of that, depending on their own choices,” said a spokesperson.
The platform announced that there are currently 1.3 billion videos on its service labeled as artificially created. Collectively, over 100 mn pieces of content are added to the app every day, making AI content a limited part of its total content library.
Viewers will be in a position to decrease or raise the volume of AI-generated videos they watch by opening the “manage topic” feature in the platform and choosing AI-made media. Additional categories that are already be controlled under the setting include politics, clothing, aesthetics, and choreography.
The platform’s policies require creators to label “realistic” artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any believable AI video that is unmarked can be taken down under its community policies.
Furthermore, the app will now add an “AI-made” label to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This action is designed to deter users from seeking to circumvent the tagging system.
The platform is additionally introducing a $2 million awareness program for professionals and institutions to produce educational content about ethical AI use. This project will support non-profit groups focused on teaching computer science.
The video-sharing app has supported its moderation strategy, following debate over intentions to lay off numerous review team members in the UK. TikTok is set to cut a significant number of roles in its trust and safety division in London, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A senior executive clarified that people-led review would still have a role, but automated tools can safeguard staff by removing the most harmful content before it gets reviewed by staff. The platform announced a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as rapidly, which is why a significant AI assistance is making a difference process content quickly.”
A tech journalist with over a decade of experience covering emerging technologies and digital innovation across global markets.
